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J-Pop superstar, Kyary Pamyu Pamyu finally releases a new album: Japamyu

Marvin Villanueva, Senior

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“I’ll keep working hard to become an artist who can be popular all over the world, not just in Japan,” Kyary Pamyu Pamyu calmly, but assuredly declared in a CNN interview in 2013. After consistently releasing singles for two years, Pamyu finally released her fourth studio album, Japamyu.

Kyary Pamyu Pamyu, a positively boisterous Japanese pop songstress, gained massive notoriety over the years in Japan’s pop culture lexicon through the stellar releases of her first three albums: Pamyu Pamyu Revolution (2012), Nanda Collection (2013), and Pika Pika Fantajin (2014). With these albums, Pamyu garnered massive critical acclaim from American critics and is still statistically the most popular J-pop artist in Western countries, but sadly has failed to reach mainstream status in the United States’ music industry.

Japamyu, just like her past fare, is utterly captivating. By putting production forefront and completely rejecting the idea of minimalism, Pamyu effortlessly displays a dazzling array of sheer sound through her glitzy synths, infectious pop hooks, and lush vocals.

Songs like “Kizunami,” the start with it’s lively colorful synths, consistently build momentum all to perfectly collide with its immense instrumentation and ravishing chorus. This momentum is carried from beginning to end, with a successful, calculated attention to production.

One person behind the curtains of this success is Yasutaka Nakata, Pamyu’s leading producer. By being with her through every release and coming off of his own release this year with Digital Native, Nakata never falters in ensuring Pamyu is displayed to listeners at her best.

Together, both Nakata and Pamyu are a force to be reckoned with, by brilliantly mixing cultural blends of synth pop and electro-pop through an orchestra of synths. The duo effectively create a pop sound that is both complex and inviting.

This is clearly shown on the joyful “Otono Kuni,” where its roaring synths explode across the track in an elegant form. It also occurs on the rich ballad “Todoke Punch,” where Pamyu’s delicately charming vocals are the main event.

All throughout Japamyu, Pamyu dared to take harmonic feats; she never failed to show off her uniquely, vibrant personality, and ultimately created one of the most excitingly vivid pop albums of the year. Japamyu obviously impressed Japanese audiences upon release and hopefully, Pamyu finally receives the same enthusiasm in the United States that she both craves and deserves.

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