AMC theatres reopening during Covid-19 pandemic

AMC+theatres+reopening+during+Covid-19+pandemic

Julia Salas, Freshman

AMC theatres were shut down for 5 months due to the worldwide pandemic but are now reopening to the public. They are charging a mere 15 cents for admission.

AMC, one of the world’s largest theatre chains, has been struggling due to the ongoing pandemic  but opened their doors to the public on Thursday, August 20, 2020. 100 years ago, the amount guests had to spend for their tickets was 15 cents. In honor of the centennial anniversary, they have decided to only charge 15 cents the first day and would raise the costs to $5 thereafter.

As of now,  there aren’t many big films that are being showcased in order to attract many people to the theatres, because all major film productions were delayed due to the outbreak.  They are slated to show new movies, Unhinged and The New Mutants, but those aren’t quite the blockbusters people are leaning towards. 

To get people to come in, they will be featuring older films like Black Panther, Back to the Future, Ghostbusters  and Inception.

Movie theaters are not the only business facing major financial losses.  Lael Brainard, a Federal Reserve Governor, says: “The economy continues to face considerable uncertainty associated with the vagaries of the Covid-19 pandemic, and risks are tilted to the downside.”

People actually choosing to attend will be putting themselves at risk knowing that it will be in an indoor setting and that the virus often spreads easier indoors. Paul Degabagarian, senior media analyst at Comscore, told CNN Business explains, “It is up to the theatres to ensure that they are so well prepared in creating the safest and most appealing environment possible.” 

One one hand it is beneficial for people to get out of their houses and have some fun after a lengthy quarantine, but this is also a risky activity.